Keyword density is an indicator of the number of times the selected keyword appears in a web page. The correct density is important for earning a decent page rank, keywords shouldn't be over used. If you repeat your keywords with every other word, and on every line your site will not read well, and most probably be rejected as a spam site
It 's a balancing act, in that the percentage of keywords to regular textual content should be enough to make it clear to a search engine bot what keyword or keyword phrase the page should be indexed under, but not appear so often the page is flagged as spammy.
The accepted standard for a keyword density is between 3% and 5% to be sure a page is recognized by the search engines, and you should never exceed it.
Suppose you have 100 words on your web page, not including HMTL code used for writing the web page, and you use a certain keyword five times in the content. The keyword density on that page is determined dividing the total number of keywords, by the total number of words in the web page content. So 5 keywords divided by 100 in all equals .05. Because keyword density always quoted as a percentage of the total word count on the page, multiply the above by 100, which is 0.05 x 100 = 5%.
Remember, that this rule applies to every page on your site. It also applies to not just one keyword but also a set of keywords, known as "keyword phrases" or "key phrases", that relates to a different product or service. The keyword density should always be between 3% and 5%, never more.
Simple steps to check the density:
1. Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
2. Go to the "Edit" menu and click "Select All". Now go to the "Tools" menu and select "Word Count". Write down the total number of words included on the page.
3. Now select the "Find" function on the "Edit" menu. Go to the "Replace" tab and type in the keyword you want to find. Replace that word with the same word, so you don't change the text. If you did accidently change all of the searched for keywords, remember to also do a search and replace for ". a" if A was the first letter of your keyword, and in the other field type in ". A" so that any of the keywords that appeared at the beginning of a sentence are capitalized once again.
4. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
5. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
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